Services — We Are Savvy

our commitment

Through our _brand, _marketing and _communication services, we will help small and medium businesses to:

  1. drive growth
  2. attract new customers
  3. keep existing customers loyal
  4. engage employees and stakeholders

brand

You may know that your brand is more than your logo, but you’re not sure if it’s helping you stand out in the crowd or what it means for your customer experience. That’s where We Are Savvy comes in.
We offer these brand services:

  1. Strategy

    A brand strategy articulates the what, who, why and how for your brand – its role, architecture, governance, identity. We also outline how your brand is brought to life through your business’s marketing, customer experience and employee value propositions.

  2. Positioning

    Strong brands have a defined purpose and promise – the underlying essence of what it stands for – your brand positioning. We help you get clear on your brand’s purpose and tell its story so it connects with customers.

  3. Architecture

    Just like the design of a house, a brand needs an ordered, systematic and uniform process for organising and connecting the names of your business divisions, products and services.

  4. Promotion

    We boost your brand awareness, visibility and recognition so that your customers and other stakeholders have an opportunity to learn about, engage with and choose your organisation or service.

  5. Employee engagement

    Connecting your people with your brand’s purpose and personality will mean they are better equipped to deliver your customer experience. Employees that understand and live your values are usually more engaged, productive and stay longer.

  6. Customer experience

    Brand is perception so when a customer has a good or bad customer experience with a product, service or person, they connect that directly back to your brand. We help ensure your brand makes a lasting good impression.

marketing

In today’s competitive market, creating and maintaining connections between your customers and brand is more important than ever. We hear a lot of businesses say they don’t know if their marketing is adding value or providing a return on their investment. That’s where We Are Savvy comes in.
We offer these marketing services:

  1. Marketing strategy

    Using data and insights, we focus on and set priorities for an integrated marketing strategy. We define objectives, audiences, and areas of focus for the long and short term and work with you to transform the strategy into actionable marketing activities that add value.

  2. Marketing collateral

    Marketing collateral needs to stand out and deliver a message. Our creative brains love a challenge. We create succinct, thoughtful and effective marketing collateral that is true to your brand and service, and makes an impact on your audience.

  3. Campaigns

    We seamlessly plan, implement, track and analyse your campaign, getting your message to the right people at the right time via the right channels to maximise impact.

  4. Digital marketing

    Instead of starting with which social platforms you need, we start with the business strategy and work with you to identify how digital marketing investment supports you to meet your business goals and deliver value.

communications

Lots of clients tell us how much they love their product or service and don’t understand why others don’t get it, that they can’t connect with potential clients or can’t seem to stand out in the crowd. That’s where We Are Savvy comes in. We are Communicators. We are Storytellers.
We offer these communications services:

  1. Communication & stakeholder strategy

    We clearly define your communication and/or stakeholder engagement objectives, audience, approach, positioning and key channels and activities. We ensure your communication and engagement activities are realistic, achievable and are delivered at the right time.

  2. Communication frameworks

    Whether it’s in-person or online effective communication processes equal effective organisations. We design internal and external communication and engagement processes for your stakeholders, delving into what they need to know, when, how and how often.

  3. Content development

    What interests the general population might be very different to what interests your audience. We work out what interests your target audiences, and find a way to tell a story about your business or service that they can relate to.

  4. PR campaigns

    We don’t stop at storytelling, we know the best time to present your brand or service to your audience so that they take notice. We ensure your campaign is trackable, delivers return on investment and builds your brand credibility.

workshops

  1. Marketing Team Culture Workshop

    Marketing teams are vibrant places to be and this interactive online workshop will help teams foster solid team culture no matter where and how you work.

    What the workshop will cover:

    Understanding team members’ individual environments

    Identifying important team habits

    Solving environmental challenges

    Using platforms to nurture team culture

    Incorporating ways of working and socialising

  2. Marketing Team Planning Workshop

    An interactive online workshop to help marketing teams get on the same page, and proactively plan out their marketing – all while keeping agility in mind.

    What the workshop will cover:

    Understanding key organisational priorities

    Understanding key team priorities and objectives

    Understanding team roles and responsibilities

    Aligning execution priorities with the current environmental

    Performance tracking against key activities

    Identifying and solving environmental challenges

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