Series 3: Marketing for today’s changing world
Life at home these past few months has meant an increase in consuming content, particularly online content. It appears that businesses are seeing renewed value in social content with Twitter seeing 23% more daily users than a year ago and Hootsuite reporting a 15-20% increase in posts from their 18 million users.
In addition to this, Hubspot reported:
Bussinesses are using content and direct engagement through social or digital channels to try to create more personal connections, or an integrated customer experience. So, while all this content is great for the consumer because they have variety, choice and as much information as they like, it makes it harder for businesses to stand out and stay in people’s feeds.
If Aussies are getting restless and craving some connection, then treat your customers like people.
In your marketing, try to:
Now is the time to make sure that your customer experience and marketing creates a personal connection with audiences. None of us want to feel like a number.
Post a quick picture on your socials. This could be a picture of a workshop, a selfie with a client using your product or experiencing your services, a joint blog with a client, a weekly wrap of thanking the week’s clients, or a client competition encouraging them to post photos, videos or comments.Back to Blog