This month, We Are Savvy was featured in Our Community House newsletter, discussing key challenges in the Not-For-Profit industry, drawing on our recent in-depth research.
Taking control of marketing and communications can drive fundraising, partnerships and government and philanthropic support. Here are four actions we believe you should take now:
Inspire, don’t tell
Use real stories and follow people on a journey. People love to see how others are living their best lives. It’s inspiring, so it continues to remain a key reason why people choose not-for-profits when directing their donation dollars.
Show how you live your values
Connecting with people based on values is key for building ongoing relationships and support. Sharing stories that demonstrate how you live your values will help to make that connection.
The NFP and fundraising market is crowded. Keep reinventing your approach and identify ways you can stand out to the consumer so they choose you. Think about the “when” for consumer fundraising. Tax time and Christmas are crowded, which makes it harder for you to stand out. Consider other times when it’s less likely supporters are receiving multiple requests.
Think differently and break the mould
Reviewing your marketing and communications from a strategic angle – which goes beyond thinking about the specific tasks that need to be done – will help to ensure you stand out from competitors in a crowded market.
To read more about the research insights click here