To create a brand position and identity for a new offshoring business in a competitive environment. Answering the questions: What should the brand stand for? What will make it stand out? What’s the personality and what does the brand look like?
We undertook desktop research, conducted workshops and met with the owners to take them on a journey to understand how they could build the business and brand proposition.
A brand platform (positioning, personality, manifesto) and brand identity that stands apart from competitors. The brand launched in the market and has had steady growth for the past 12-18 months.