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How To Add Personalisation To Your Marketing Messages

April 9, 2021

Did you know that segmented, personalised marketing emails average 46% higher open rates than normal marketing messages?

This is because consumers are thirsty for the personal touch.

Customers want brands to KNOW them, UNDERSTAND them, ACKNOWLEDGE them and PRAISE them.

Your business can very easily add more personalisation to your marketing messages to create an impactful connection with your customers. Rooted in customer experience, personalisation strategies are not time-consuming, nor costly. They are mostly based on excellent relationship management, thinking ahead of your competitors and knowing your customers really well.

Best news is that you can start to add more personalisation to your marketing messages right now.

Here are ten ideas to get you started:

1. Show off your customers.

You can use social media to tag your customers. Give them a shout out and a public high-five and thank you. They’ll enjoy the recognition and praise. As an exchange in this social media currency, you can create a customer only competition and encourage them to share a post, photo or video in the comments.

2. Celebrate the moments that matter to your customers.

Whether they’re recommitting to another twelve months of your services, starting a program of yours (and ending one), celebrating a business anniversary together – make sure you celebrate those moments and say Thank You with personal emails, sms or calls.

3. Face to face meetings and events.

There’s nothing more personal than connecting over a coffee and looking someone in the eye, sharing a laugh and a conversation of value. Face to face meetings and events will add a layer of personalisation that can’t be matched.

4. Pick up the phone.

If meeting in person isn’t an option, use the good ol mobile to say “Hi & Hello”. A conversation with a customer should always be about you adding value, or sharing information of value. If they’re open to talking about more business or new projects, that’s a bonus.

5. The unsung hero of “Follow Up”

Nothing feels less personal to a customer than a service provider romancing you, sending a proposal or meeting with you to share all the good sales pitch info, then disappearing. Follow up your potential customers and repeat customers appropriately and timely to show you care and you want their business.

6. Be flexible.

Personalisation is as much about connection as it is about common sense. If you know your ideal customer really well, your offers and content will be based on their world and situation. Webinars after hours, early morning sales calls, flexibility is the key here.

7. Like their content.

Have you seen some content which a customer has created that you feel is a great fit for your audience? Ask to share it or repost it. They’ll be tickled pink.

8. Lay out the red carpet.

Most of us love feeling special. The VIP appeal is real! If you launch something new, give your best customers an insider’s look. Let them know they’re part of your VIP community.

9. Congratulate your customers.

If you’ve attended a webinar or workshop led by your customer, give them a pat on the back and a public endorsement. If they’ve just launched something or enjoyed a milestone, say well done! Similarly if you can see they’re going through a tough phase, reach out and give them some motivation. #itseasytobekind

10. Handwritten notes and surprise gifts.

If you’ve received a handwritten, personal thank you in the regular mail or a surprise gift (gasp) from a provider, then you feel so worthy and acknowledged. It’s something that doesn’t take a lot of time or effort but creates a genuine connection.

So why focus on personalisation? Why go to the effort? Two words: Customer Loyalty. Another two words: Repeat Business.

Consider this: 70% of buying experiences are based on how the customer feels they are being treated. Source: McKinsey

Personalisation in marketing is not simply adding a ((Firstname)) to a marketing email. Now is the time to step up your game in connecting with your customers in more authentic and immediate ways.

Our team at We Are Savvy would love to help you strategise how you can add more personalisation to your marketing.

Connect with us today to start the conversation, click here.

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