To ensure your marketing is an investment, it needs to influence consumers – people. In order to do this your business needs to understand what people want and need.
Following months in isolation and a dramatic shift in our employment, financial and health landscape, how are people behaving and what will they want? How will businesses have to adapt their service offerings (again)? What marketing will businesses use to attract customers?
Part 1: Insights on changing behaviour
Part 2: Where to focus your marketing
Webinar presented and filmed on 3 June 2020.