headspace Day 2018: Campaign Management


To lead, create and deliver a campaign for the annual headspace day – a brand awareness and community engagement campaign with multiple audiences, significant requirement for engagement and a limited budget.


We utilised a solid engagement and co-creation approach to develop the campaign concept. Collaboration was a strong theme with weekly meetings and shared activity plans. We celebrated small wins along the way, which resulted in a positive team environment and a campaign delivered on time and budget.


Incredible engagement statistics from all audiences and across all platforms – digital, social media, print, TV and radio. As well as 100 media interviews and 20 percent of MPs supporting the campaign via social media.



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