Clients

Expression Australia: Marketing Strategy

Challenge

To provide direction and clarity to Expression Australia’s marketing focus and gain greater alignment with the business strategy.

Approach

We used a collaborative approach to engage key stakeholders including the leadership team, Board members and the marketing team which resulted in a strategy that aligned with business goals.

Outcome

A 3-year organisational marketing strategy that was endorsed by the Board. The approach included outlining objectives, areas of focus and a roadmap, as well as resource requirements.

clients

 

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