Expression Australia: DeafNav Campaign


To raise awareness and drive traffic to DeafNav, a new purpose-built online information hub for Deaf or hard-of-hearing communities. They needed to target two distinct groups of people – parents and support workers of Deaf children.


We identified commonalities between the target audiences and then identified a paid media partnership with to reach both audiences. We used shared and owned media activities under the creative concept ‘the answers you’ve been searching for’.


Despite the campaign going live during COVID-19, the campaign reach was positive. 10,431 unique visitors were exposed to the mamamia story and the DeafNav platform. Facebook engagement was the strongest aspect of the campaign with a unique reach of 66,106 people.



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