“Hello”, “Dear Sally”, “Hey”,“Morning”,“What’s happening?” All of these could be ways to start a conversation with a customer. And all provide a unique insight into…
In today’s world, business changes rapidly. Many startups are founded every day in every sector, not to mention mergers and acquisitions that continually change the…
While being a trusted adviser in service industries such as insurance is essential, it’s not a differentiator and customers expect more. So, to maximise your…
This month, We Are Savvy was featured in Our Community House newsletter, discussing key challenges in the Not-For-Profit industry, drawing on our recent in-depth research.…
Customers are the lifeblood of your business. So whilst a marketing plan is strategically crafted to achieve business goals, the goals are in fact, based…
A major insight from our recent research is that only 3% of consumers feel that celebrity endorsements are influential when it comes to influencing them…
Australian consumers are confused, frozen in indecision, and disconnected from our Not For Profits. Independent research with 2,000 Australians reveals concerning levels of consumer interest,…
Did you know that segmented, personalised marketing emails average 46% higher open rates than normal marketing messages? This is because consumers are thirsty for the…
Although your day-to-day may be somewhat different in 2021 - customers still want to connect with your services and revenue is definitely still available. That…
Recently, We Are Savvy founder Caroline Healy talked with Glenda Wynyard and Gorgia Brewer from The Media Precinct on their podcast Pending Approval. Caroline chatted…
For small-to-medium enterprises, ensuring that your brand can adapt in the face of external threats, for example, a pandemic, is key to staying ahead of…
Series 3: Marketing for today's changing world Life at home these past few months has meant an increase in consuming content, particularly online content. It…
Series 1: Marketing for today's changing world Over the past few months we’ve seen businesses adapt to ensure customers can access services in some way,…
During times of financial uncertainty, like we’re currently experiencing, we often hear that marketing and communications budgets are some of the first to be cut.…
Our inboxes and Instagram feeds have been inundated with COVID-19 messages from businesses over the last few weeks. As the situation continues to change and…
Coronavirus is the crisis every business is currently dealing with in one way or another. _We Are Savvy believe communication is vital in managing any…
In the last three years, an increasing number of not-for-profits have rebranded, refreshing and giving new meaning to their brand purpose, positioning and identity. Just…
The name says it all. The revelations of the Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry have had a negative…