Blog — We Are Savvy

“Hello”, “Dear Sally”, “Hey”,“Morning”,“What’s happening?” All of these could be ways to start a conversation with a customer. And all provide a unique insight into…

In today’s world, business changes rapidly. Many startups are founded every day in every sector, not to mention mergers and acquisitions that continually change the…

While being a trusted adviser in service industries such as insurance is essential, it’s not a differentiator and customers expect more. So, to maximise your…

Competition: Stand Out in the insurance crowd! In a crowded market, you need to stand out. You need to be SAVVY. Being a trusted adviser…

“Cause days’’ have long been a key part of NFP marketing – think Daffodil Day (since 1986) and Red Nose Day (since 1988). They help…

Thursday 21st October 10am-10:45am save the date!  We Are Savvy is hosting a webinar and we would love to see you there. Hear from industry…

Share of voice (and wallet) is becoming more difficult to obtain. We are Savvy conducted an in-depth research this year with over 2000 respondents to…

Marketing and communications can support your NFP to manage the impact of demand management. It can be easy when you are busy and demand is…

This month, We Are Savvy was featured in Our Community House newsletter, discussing key challenges in the Not-For-Profit industry, drawing on our recent in-depth research.…

Customers are the lifeblood of your business. So whilst a marketing plan is strategically crafted to achieve business goals, the goals are in fact, based…

A major insight from our recent research is that only 3% of consumers feel that celebrity endorsements are influential when it comes to influencing them…

Australian consumers are confused, frozen in indecision, and disconnected from our Not For Profits. Independent research with 2,000 Australians reveals concerning levels of consumer interest,…

Did you know that segmented, personalised marketing emails average 46% higher open rates than normal marketing messages? This is because consumers are thirsty for the…

Although your day-to-day may be somewhat different in 2021 - customers still want to connect with your services and revenue is definitely still available. That…

2020 kicked us around a bit, but the tides have turned and that means bouncing back with a ‘boing’ in 2021 and using marketing, brand…

The new year means making easy and meaningful changes to your marketing to make your life easier! Here are a few Savvy New Year Resolutions…

It’s a simple question yet often met with a complicated answer. And it can be particularly challenging to really know if your marketing is working…

And on the first day of Christmas We Are Savvy gave to me.....12 Savvy Marketing Tips to think about in the lead up to Christmas,…

Some brands are stronger than others. What they say matches what they do and they stand out from the crowd, giving them a competitive advantage.…

Recently, We Are Savvy founder Caroline Healy talked with Glenda Wynyard and Gorgia Brewer from The Media Precinct on their podcast Pending Approval. Caroline chatted…

Close your eyes and imagine the word ‘brand’. Perhaps hundreds of different logos begin to circle around in your mind and you imagine that the…

For small-to-medium enterprises, ensuring that your brand can adapt in the face of external threats, for example, a pandemic, is key to staying ahead of…

In times of uncertainty - say, a global pandemic, a global recession, or both! - the natural reaction is to tighten the purse strings; and…

The initial shine and novelty of online meetings has faded. For many, the cameras are off and throwing a question out to the room means…

Working from home is here to stay, in some way, shape or form. While we’re all pretty well set up now and used to the…

Series 4: Marketing for today's changing world Now that some parts of the country have been thrust into an even stricter lockdown, more than ever…

Series 3:  Marketing for today's changing world Life at home these past few months has meant an increase in consuming content, particularly online content. It…

Series 2: Marketing for today's changing world A more positive side of COVID has been the uptick in the ‘care’ factor. People have been spending…

Series 1: Marketing for today's changing world Over the past few months we’ve seen businesses adapt to ensure customers can access services in some way,…

To ensure your marketing is an investment, it needs to influence consumers - people.  In order to do this your business needs to understand what…

During times of financial uncertainty, like we’re currently experiencing, we often hear that marketing and communications budgets are some of the first to be cut.…

It’s been about a month since stricter lockdown measures came into place and in that short time businesses have had to quickly change the way…

Teams and businesses have to work together and quickly to navigate times of change and crisis.   Without defined roles, it is much harder to…

Our inboxes and Instagram feeds have been inundated with COVID-19 messages from businesses over the last few weeks.  As the situation continues to change and…

Coronavirus is the crisis every business is currently dealing with in one way or another. _We Are Savvy believe communication is vital in managing any…

In the last three years, an increasing number of not-for-profits have rebranded, refreshing and giving new meaning to their brand purpose, positioning and identity. Just…

The name says it all. The revelations of the Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry have had a negative…

When think about the tick, the five coloured rings and the red cross, your mind immediately imagines the logos of Nike, the Olympics and Red…