Clients

Ansvar: Brand Architecture & Marketing Strategy

Challenge

To launch a new range of risk services and ensure that the brand and service name aligned with the business strategy and priorities.

Approach

We worked collaboratively with the Ansvar team to review and establish a brand architecture approach and governance to ensure branding and naming of new products were consistent. We developed a marketing approach and activity plan to support Ansvar’s market entry launch.

Outcome

The launch of the new services was successful. The targeted marketing activities bolstered the launch and aligned with potential clients’ needs and activities.

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